ABOUT ME:
I am an American-Filipino, multi-faceted creative based in Los Angeles. I work freelance as a Creative Director, Photographer, and Wardrobe Stylist. Over the years, I have had the opportunity to collaborate with renowned brands including Barton Perreira, Timberland, Toyota, American Express, as well as a variety of boutique brands that I absolutely adore.
Whether I am working as part of a larger team or independently managing a production, I firmly believe that the success of any campaign hinges on a few key factors: a strong and collaborative team, a compelling concept, and genuine connection. These elements allow the magic to happen and brings a campaign to life.
Off the clock, you’ll find me treasure-hunting through vintage bazaars from the US to Japan or spiraling down a 4 a.m. rabbit hole searching for affordable cameras (one more won’t hurt, right?). I’m usually dreaming up ridiculous stories with my husband in our cozy Benedict Canyon nook or restaurant-hopping with friends—because talking about food while eating it is a sport. If you didn’t get a Google invite from me, well… it’s not happening. And when I need a reset or a spark of inspiration, I grab my point-and-shoot film camera and head to Southeast Asia, where the adventures are endless, the street food is unbeatable, and new friendships are always part of the magic.
CREATIVE DIRECTION:
In my role as a Freelance Creative Director, I'm dedicated to guiding brands in discovering an authentic voice that resonates amidst the clamor of a crowded market. I believe in reconnecting with the audience by weaving together a compelling narrative steeped in kindness, connection, and deep listening. My true passion lies in crafting original, heartfelt content through the art of storytelling.
While I'm deeply involved in the actionable planning and creative strategy, I cherish the collaboration with my exceptional team of creatives. Together, we foster an environment of unwavering support, akin to a closely-knit family, to uplift and bring to life the visions we believe in.
- Photo by Lauren Carsley
Artist: Geographer
WARDROBE STYLING:
My journey in the fashion industry began in 2008, where I gained global experience representing multiple brands and building strong relationships with retail department stores and boutiques. This early exposure deepened my understanding of the ever-evolving fashion market and sharpened my ability to anticipate trends. However, my true passion emerged in working directly with people and projects, where I could bring a more personal and expressive touch to styling.
Over time, I cultivated a trusted roster of clients while working as a wardrobe stylist for advertising, commercials, film, and music videos. The ongoing trust and support from my clients have allowed me to refine a signature aesthetic—one that seamlessly blends classic silhouettes with modern sensibilities, ensuring styles that remain relevant and refined as trends evolve.
Now, with 17+ years of experience, I have the privilege of collaborating daily with some of my favorite brands, producers, directors, and photographers.
I describe my stylistic approach as “timeless and beautiful, with an edge”—a style that is effortlessly iconic, aging with grace yet continuously relevant. My goal is to elevate every project with a refined vision that stands the test of time.
- Photo by Brit O’Brien, 2022 | Just Like Heaven Music Festival
PHOTOGRAPHY:
I approach photography with a blend of travel and portraiture, bridging the gap between art, connection, and sometimes commerce. My deep curiosity about humanity has led me to commissioned work in commercial, fashion, and music—each project an opportunity to connect with people and tell their stories in the most honest way possible.
At the heart of my work is a genuine love for human connection. I thrive on creating a comfortable, collaborative space where subjects feel at ease, allowing their most authentic expressions to shine through. Before we know it, we’ll be laughing together, sharing stories, or exploring abstract ideas—because great images come from real moments of connection.
My experiences traveling the world, meeting incredible people, and immersing myself in different cultures have profoundly shaped my perspective. For me, photography is more than capturing an image—it’s about listening, understanding, and distilling the essence of a moment. With an insatiable curiosity for knowledge and culture, I seek to explore the depth of human experience, translating emotion, history, and identity into visual storytelling that resonates across time.
More than anything, I believe that collaboration should feel effortless, inspiring, and enjoyable. I bring professionalism, passion, and a sense of ease to every project, ensuring that the creative process is not only productive but also truly rewarding for everyone involved.
- Self-portrait | Los Angeles, CA
CO-FOUNDER OF WOMEN EMPOWERMENT
PUBLICATION:
MASCULINE DE LA FEMME:
I started an online publication advocating women empowerment and gender fluidity, in 2015; highlighting and featuring any one person who is deeply passionate about the inspiration of their true calling. The publication is called, Masculine de La Femme, and was also co-founded with fine-art photographer, Dan Monick . The stills are gorgeous and are shot on black & white film with natural light, no production or lights, and the artist is encouraged to come with little to no-makeup. These portraits and short films have been featured in galleries and art pop-ups throughout Los Angeles, specifically with Into Action Art Pop-Up in 2018, Analogue Portrait Project by MOPLA and A Feminist Perspective by We Choose Art.
Photo by Dan Monick
Featured Artist, Emma Kohlmann,
- For Masculine De La Femme
Press:
Voyage LA: Hidden Gems And Creatives
Radical Yes Journal: Wonder Woman Series
Cash Machine Press: PTPL Interview
Neut Magazine: Artists In Activism
We Choose Art: A Feminists Perspective
Apparel News: Alternative Apparel M/F Line
Publications :
Mr. Magazine
Por Homme Magazine
Virtuogenix Magazine
Madonna Magazine
Mith Magazine
Disfunkshion Magazine
Hashtag Therapy (website design)
Propaganda Agency (website design)
Ecovocateur
SELECT CLIENTS:
creative director
Commercial | Ads:
Lifetime Fitness
Barton Perreira
SMRTFT
JW PEI Bags
Propaganda Agency
Grey City Shoes
The Rich Barber
Nettwerk Music Group
Wardrobe Stylist
Commercials | Ads:
American Express
Apple
Arizona - Sunrise Seltzer
Altuviiio
Back Beat Rags
Black Orchid Denim
Blue Dot
CeraVe
Dexcom
Google x Peloton
Grey City Shoes
Henry Rose
JW PEI Bags
Keurig
Lactaid
Lifetime Fitness
Lillet
Live Nation
LG
Mumms Sparkling Wine
Nespresso
Nettwerk Music Group
Propaganda Agency
Ready Refresh
Saint Vagabond Jewelry
Sunsilk Minerals
Statoil-Equinor
SET.FM
Speedo
Telia
Telia x Kygo Masterclass
Timberland
Toyota
Toyota Camry
Toyota Scion
Toyota Tacoma
Toyota Grand Highlander
Tulalip Casino
Universal Studios
Upwork
Walmart
World Class Clothing
Xfinity
ARTISTS: Music & Film:
John Legend
Flor de Toloache
Kygo
Thrice
Houses
Kaada
Geographer
Lu Lu Simon
Low Leaf
Jamie Scoles
Nylo
Francisca Valenzuela
Elephant Heart
Jems
Briana Evigan
Ali Liebert
Jodi Balfour
Buckley
Cale Tyson
Emma Kohlmann
Film:
The Ruthless Realtor (Feature Film)
Living Next To Danger (Feature Film)
Saticoy & Shoup (Short Film)
You’re The Best (Short Film)
Photography:
Geographer, 15 Years Of Animal Shapes, North America Tour 2025 (music)
Geographer, North America Tour 2022 + Album Cycle (music)
Low Leaf + “Red Moon” Album Cycle
Eddie Berman Press + Album Cycle + Motion Art
Cold War Kids “L.A. Divine” Album - photo art
Mozambique Press + Single + Motion Art
Fletcher Reed Press + Single + Motion Art
Henry Rose Winter Campaign ‘24 (perfume)
Recruit - Japan (commercial)
Saint Vagabody Jewlery (fashion)
Propaganda Agency (fashion)
Tisja Damen Lingerie (fashion)
Nettwerk Music Group (music)
The Rich Barber (beauty)
Grey City Shoes (fashion)
Chamberlain Coffee x Swoon [Activation]
The Nu Company [Activation]
Elephant Heart Live Grammy Performance [Event]
The Orchard Grammy Party | Thompson Hollywood [Event]
The Orchard Artist Party | The Grammy Museum [Event]
Jems - Live Performance [Event]